Competitive Intelligence (CI) is a capability currently being developed within Supply Chain Futures. Employing best-in-class analytical techniques and technology, the CI team provides Group companies with data-driven, actionable insights, which highlight opportunities for business development, new revenue generation, and/or new business models. In the first nine months of the pilot, CI has various business units within the Group by providing customer insights, help on costing and supply chain analysis, market segmentation, and articulation of business value.