Some of you know Competitive Intelligence through our work to use data-driven insights to highlight opportunities for business development and to help solve business challenges. In 2020, we will continue to support business development, while applying the same methodology on issues relating to emerging business models and services.
Our latest work seeks to support LF DSG on its go-to-market strategy by breaking down the business models of 500 of Shopify’s largest retailers. We discovered that even when digital natives “only” have one hero product, they are able to parlay this success into other price points and adjacencies by targeting niche markets with a highly curated assortment. Incumbents within the apparel industry have been highly subject to losses in market share driven by the rise of these brands. Clothing companies constituted over a third of the ‘Shopify 500’ and were the single largest product category cohort. We will continue to work with DSG to develop these and other insights into a structured value proposition.
Tags: Business Practices , Competitive Intelligence , Market Analysis , Strategy