The Innovation Catalyst team at the Fung Academy has been working with DX Quality Outlet to help them understand how they can use the social commerce model to sell apparel and accessories.
DX Quality Outlet, a business unit under the Fung Retailing Group, sells high-end off-season items across China and Hong Kong.
Using the pop-up shop model, DX Quality Outlets protects brands from image damage through offering great deals for customers and enabling brand owners to quickly clear inventory, creating a win-win solution for everyone.
DX has already been incredibly successful in their current approach, however they wanted to explore other sales channels to scale their business. They had experimented with WeChat, a multi-purpose app that is used for social selling – enabling them to sell RMB120,000 worth of goods by using one KOL to post pictures on the app.
However, the team learned that through WeChat they could only sell items worth RMB200 or less, with higher priced items not performing as well.
Friendships, fashion & fakery: Unlocking the value of social commerce in China
In conversation with a 3D Cobbler @Explorium HK
Wrapping up Hack the Rack!
HERproject – Impacting the lives of workers in India and Vietnam
Winners from last year’s hackathon share why colleagues should participate in corporate hackathons!
2018 Global Talent Summit – Rethinking Leadership, Organization and Learning in the New Digital Economy
Fung Academy Professor Hau L Lee wins award for Li & Fung sustainability case study
Engaging one million workers by smartphone with a new LF app